The 2006 Christmas campaign was “Where will you find him?” It was based around a series of radio ads in which young people talked about their spiritual beliefs, and a striking poster depicting the face of Jesus in a beer glass. The ads, aimed at young people, pointed to the youth forum website myspace.com to talk about their views and experiences of God.
At the time of the campaign launch, Francis Goodwin, Chair of the Churches Advertising Network, said: “We’re excited by this year’s campaign created by Radioville. We want the campaign to spark discussion about God, and we think these ads – both the posters and radio campaign – will help do that. People may not talk openly about their beliefs, but we hope they will discuss them online at myspace.”